Marketing & Communications

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Marketing & Communications

The Marketing & Communications department is responsible for the brand identity, coordination, support, and social media communications for the Office of the Dean of Students. We take pride in our ability to serve varying department needs within the ODOS community, in order to dynamically engage students and strategically align consistency of brand. Our services include strategic marketing and creative expertise in branding, advertising, print, and social media.

Our professional staff produces creative, consistent, and highly professional solutions to fit communication and media needs.

Units within ODOS can download logos, business card forms, and branding templates from the UVA Branding website.

Brand Identity

The recognition and perception of a brand is highly influenced by its visual presentation. We achieve effective brand identity by the consistent alignment with the University Brand Guidelines and Usage.

Social Media - @UVAODOS

Instantly connect, interact, and engage with us through our various social media channels. Be on the lookout for a variety of fun giveaways throughout the year! Follow and interact with us on our Instagram, Facebook, and Twitter channels.

Marketing Resources

FUNDING, BUDGET, AND PROCESSING HELP

Do you need help with funds for your student program? Check out our Student Affairs Student Funding page for a wealth of knowledge and resources.

ADVERTISING EVENTS ON-GROUNDS

Social Media

Want help reaching a broader audience for your student organizations & CIO events? Contact our ODOS marketing staff to help repost your events or with help producing socials. Email: Alison White, Marketing Director, ODOS

Hoos Involved

Hoos Involved is our student engagement platform where students explore opportunities to get involved and manage their student organization pages. Registered student organizations (CIOs, SSOs, etc.) can go to their page on Hoos Involved and post events to share with the University community.

Facebook Calendar

Facebook may not be a go to app for your personal use, but it’s a primary source of advertisement for events at UVA! Be sure to create an event in Facebook! This automatically adds your event to the app calendar, so it’s marketed and available to the UVA community. 

University Calendar

To submit an event to the University Calendar go to the website, choose “suggest an event” under “calendar login,” and follow the instructions.

Table Tents

Advertise in the dining halls, email [email protected]

SOCIAL MEDIA

Want help reaching a broader audience for your student organizations & CIO events? Contact our ODOS marketing staff to help repost your events or with help producing socials. Email: Alison White, Marketing Director, ODOS. Follow & interact with @UVAODOS on our Instagram, Facebook, and Twitter channels.

Establishing a Successful Social Media Presence

Here are some social media guidelines and best practices, which will help to establish a social media presence and build a social media following.

ELECTRONIC DISPLAYS

HooView
HooView is a display system for advertisements (flyers) across network-enabled screens on Grounds. UVA entities can submit a flyer to HooView for approval. To submit content for HooView, please visit the Hoos Involved Forms page.

FLYERING, POSTERS, & CHALKING

You can post on designated boards in Newcomb & around Grounds. ONE posting per organization, per event, per board. Flyers should not cover up other flyers (slight overlap is ok). All postings are removed on Sunday night. Chalking is allowed on designated areas around grounds. 

E-NEWSLETTERS

Connections
Connections is a weekly newsletter distributed every Wednesday and is another way for you to find out what’s going on around Grounds. Submit an item for publication using this form. 

Multicultural Student Services (MSS)
A weekly newsletter that aims to promote inclusion and engagement for historically underrepresented students. MSS, within the Office of the Dean of Students, enhances the undergraduate experience through co-curricular programs and culturally relevant services that are meant to empower students in their identity, build community and help a diverse group of students find their individual and collective voices. Please fill out this form by Thursdays at 11:59 PM to be included in the Monday newsletters to be sent out on Monday mornings. Please keep all submissions clear and concise. All submissions will be considered for editing and reformatting in order to meet our content and formatting guidelines. 

QTimes Newsletter
A weekly newsletter hosted by the UVA LGBTQ Center to promote events. Please fill out this form by Thursdays at 11:59 PM to be included in the Monday newsletters to be sent out on Monday mornings. Please keep all submissions clear and concise. All submissions will be considered for editing and reformatting in order to meet our content and formatting guidelines. 

PROMOTIONAL GIVEAWAYS AND VENDORS

Want guidance on promo items, vendors, & marketing ideas? Contact our ODOS marketing staff with questions, to help guide & streamline the process. Email: Alison White, Marketing Director, ODOS

NAMETAGS

1. Contact FrontRunner Signs with the following info, for each name tag you need:

Teresa Davis [email protected]
UVA Dean of Students Name Tag Order from Template
Silver 1″x3″ Digital Nametags, Magnetic backs for nametags 

2. Get a Quote for the quantities you need.

3. Give Quote and your PTAO# to Business Services.

4. Give Frontrunner the exact info you’d like displayed on each name tag (see example below)

NAME
TITLE
DEPARTMENT
OFFICE OF THE DEAN OF STUDENTS