Student Affairs Marketing & Social Media

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Marketing & Social Media

The Marketing & Social Media department is responsible for the brand identity, coordination, support, and social media communications for Student Affairs. We take pride in our ability to serve varying department needs within Student Affairs. Our services include strategic marketing, branding, signage, print, vendor liaison, and social media.

Our staff produces creative and consistent professional solutions to fit departmental needs.

Units within Student Affairs can download logos, business card forms, and branding templates from the our SA Canva Site.

Brand Identity

Want to know our department guidelines and how this all works together? Student Affairs Brand Identity Kit can be viewed here. Canva assets for our SA departments are easily shared with anyone and pre-designed. Student Affairs staff can easily download logos, business cards, email signatures, stationery, PowerPoint presentations, and print templates from our SA Canva site.

Need help? Email Alison White, [email protected].a

The recognition and perception of a brand is highly influenced by its visual presentation. We achieve effective brand identity by the consistent alignment with the University Brand Guidelines and Usage.

Social Media - @UVAStudentAffairs

Instantly connect, interact, and engage with us through our various social media channels. Be on the lookout for a variety of fun giveaways throughout the year! Follow and interact with us on our Instagram, Facebook, and Twitter channels.

Marketing Resources

FUNDING, BUDGET, AND PROCESSING HELP

Do you need help with funds for your student program? Check out our Student Affairs Student Funding page for a wealth of knowledge and resources.

ADVERTISING EVENTS ON-GROUNDS

Social Media

Want help reaching a broader audience for your student organizations & CIO events? Contact our Student Affairs marketing staff to help repost your events or with help producing socials. Email: Alison White, Marketing Director, ODOS

Hoos Involved

Hoos Involved is our student engagement platform where students explore opportunities to get involved and manage their student organization pages. Registered student organizations (CIOs, SSOs, etc.) can go to their page on Hoos Involved and post events to share with the University community.

Facebook Calendar

Facebook may not be a go to app for your personal use, but it’s a primary source of advertisement for events at UVA! Be sure to create an event in Facebook! This automatically adds your event to the app calendar, so it’s marketed and available to the UVA community. 

University Calendar

To submit an event to the University Calendar go to the website, choose “suggest an event” under “calendar login,” and follow the instructions.

Table Tents

Advertise in the dining halls, email [email protected]

BUSINESS CARDS 

1. Visit the Printing and Copy Services Website and Log In to order Business Cards
2. Choose Design Option 3 – Two-Sided Full Color Horizontal (Bleed) 
3. Fill out form with appropriate contact and office information
   • Academic Unit or School- Student Affairs
   • Division - Student Affairs
   • Subunit title - Department name (i.e. Student Engagement, MSS, etc.)
   • To add pronouns to card include in Job Title Line 2 section
4. Request Proof
5. Submit Order 
6. PCS will send you an email with the order confirmation and a proofing document for a final review

EMAIL SIGNATURE

Visit the UVA Branding Website to create your official UVA email signature.  

SOCIAL MEDIA

Want help reaching a broader audience for your events or need help covering a program? Contact our SA marketing staff to help repost your events or with help producing socials. Email: Alison White, Marketing & Social Media Director. Follow & interact with @UVAStudentAffairs on our Instagram, Facebook, and Twitter channels.

Establishing a Successful Social Media Presence

Here are some social media guidelines and best practices, which will help to establish a social media presence and build a social media following.

ELECTRONIC DISPLAYS

HooView
HooView is a display system for advertisements (flyers) across network-enabled screens on Grounds. UVA entities can submit a flyer to HooView for approval. To submit content for HooView, please visit the Hoos Involved Forms page.

FLYERING, POSTERS, & CHALKING

You can post on designated boards in Newcomb & around Grounds. ONE posting per organization, per event, per board. Flyers should not cover up other flyers (slight overlap is ok). All postings are removed on Sunday night. Chalking is allowed on designated areas around grounds. 

E-NEWSLETTERS

• Connections
  • Connections is a weekly newsletter distributed every Wednesday and is another way for you to find out what’s going on around Grounds. Submit an item for publication using this form. 
• QTimes Newsletter
  • A weekly newsletter hosted by the UVA LGBTQ Center to promote events. Please fill out this form by Thursdays at 11:59 PM to be included in the Monday newsletters to be sent out on Monday mornings. Please keep all submissions clear and concise. All submissions will be considered for editing and reformatting in order to meet our content and formatting guidelines. 
• Multicultural Student Services (MSS)
  • A weekly newsletter that aims to promote inclusion and engagement for historically underrepresented students. MSS, within the Student Affairs, enhances the undergraduate experience through co-curricular programs and culturally relevant services that are meant to empower students in their identity, build community and help a diverse group of students find their individual and collective voices. Please fill out this form by Thursdays at 11:59 PM to be included in the Monday newsletters to be sent out on Monday mornings. Please keep all submissions clear and concise. All submissions will be considered for editing and reformatting in order to meet our content and formatting guidelines. 
• UVA Career Center: Career Communities
• Office of African-American Affairs: OAAA E-Weekly
• Collegiate Recovery Program: Wahoo Weekender
• UVA Sustainability: Newsletter
• The Equity Center: Newsletter
• Madison House: Newsletter
• Maxine Platzer Lynn Women’s Center: Newsletter
• Public Service Pathways: Newsletter
• Miller Center: Newsletter
• Karsh Institute of Democracy: Newsletter

PROMOTIONAL GIVEAWAYS AND VENDORS

Want guidance on promo items, vendors, & marketing ideas? Contact our Student Affairs marketing staff with questions, to help guide & streamline the process. Email: Alison White, Marketing & Social Media Director

NAMETAGS

1. Email [email protected] and request the UVA Student Affairs name tag template with the below information. 
2. All fonts should be CAPPED on a White background, & All Units Should include Student Affairs as text for Line 4
3. Approve Proofs
4. Confirm quote and create a purchase order or use your T&E card. 
5. Place order

LINE 1	LINE 2	LINE 3	LINE 4
FIRST NAME	LAST NAME	UNIIT NAME	STUDENT AFFAIRS

PHOTOGRAPHY

View images on the UVA Branding or Canto website. If you need regular access to UVA photography as part of your role, request access to the UVA Canto photography database by contacting University Communications.